Adidas sets up sports operations at Paris-Orly 3
The space was beautifully dominated, with a 25sqm pop-up store, dressed columns, floor stickers and escalators in the Adidas colors. Strategic speaking time at a key time of the year.
During the summer of 2024, Adidas took over a strategic space in Paris-Orly 3 airport to provide passengers with an engaging pre-flight experience. Positioned just before the Duty-Free area, Adidas was the first brand in sight with a retail pop-up showcasing the iconic three-stripe branding and highlighting the new French national team collection. The campaign targeted both French and international audiences, with 1.6 million travellers expected during the communication period from 19 July to 9 September 2024.
To enhance the experience and engage with passengers, Adidas also implemented floor stickers and adorned pillars and escalators, creating an immersive experience for travellers.
In addition to its communication within Terminal 3 at Paris-Orly, Adidas also advertised along the road axis leading to Paris with an iconic XXL display.
Other high-impact campaigns
Renault
An exclusive advertising campaign for the launch of the R5 in 2024 with a full funnel communication strategy.
Diptyque
This pop-up store offers to travellers a sensory experience during the summer travel season.
Honor
Honor lights up Paris-CDG airport with an exceptional advertising campaign for the launch of its new smartphone.