American Express promotes its Air France KLM card at Paris Airport

An elegant campaign showcased on premium displays

From 1 to 31 December, in collaboration with the Extime JCDecaux Airport teams, American Express advertised in a number of strategic locations at Paris-Charles de Gaulle (Paris-CDG) and Paris-Orly airports.

Historically present in airports on 75-inch formats, the brand deployed its campaign on a bespoke DOOH network in the departure areas of terminals 1, 2AC, 2BD, 2E and 2F at Paris-CDG, as well as at Orly 3, ensuring a presence throughout the passenger journey.

Specifically for this campaign, the campaign was complemented by two iconic XXL digital displays:

• The Bon Voyage Digital Gate, a giant 17m² screen providing spectacular digital communication at departures from Orly 1B.
• A newly created digital display: the Station Digital Pillars, four 20m² screens located at the interconnection between the TGV-RER station and CDG airport. This strategic hub is used daily by Air France teams, creating a natural link between American Express, its partners and its target market.

A campaign promoting the benefits of the AIR FRANCE KLM - AMERICAN EXPRESS Card

Through a colourful and dynamic visual combining pink, blue and orange tones, the American Express campaign highlighted the benefits of the AIR FRANCE KLM - AMERICAN EXPRESS card, in particular the earning of Flying Blue Miles with every purchase; exclusive advantages with Air France-KLM; enhanced protection; all with no commitment and no need to change bank.

Launch of an iconic display: the Station Digital Pillars

This campaign also marked the inauguration of the Station Digital Pillars, a new digital flagship designed by the Extime JCDecaux Airport teams to offer brands maximum visibility.

Allowing advertisers' content to be showcased to the full, the 4 L-shaped 20m² screens are located at the heart of a strategic hub receiving more than 20 million passengers a year, making the airport an extension of the city.