Coca-Cola dresses Paris-Charles de Gaulle airport in red

A brand intimately linked with the image of Santa Claus, Coca-Cola deployed an immersive campaign at Paris Airport, designed to share the enchantment of Christmas with all passengers and to welcome its European collaborators in a warm atmosphere.

An XXL digital campaign for maximum visibility

In collaboration with Extime JCDecaux Airport, Coca-Cola deployed a bespoke campaign at Paris-CDG combining XXL digital formats and a DOOH network, enabling the brand to work on its branding while ensuring coverage throughout the passenger journey.

Thus, the brand has pre-empted two XXL digital displays:

• The Digital Pillars, two giant 27m² screens offering double visibility at departures and arrivals in terminal 2F.
• The Welcome Digital Curve, a 76m² immersive screen providing spectacular brand exposure at arrivals in terminal 2E.

Optimum coverage thanks to a DOOH network

On 15 and 16 November, Coca-Cola also communicated on a tailor-made DOOH network deployed in several areas of terminals 1, 2C, 2E and 2F. By covering the public departure, landing and baggage delivery areas, the brand maximised its impact at several strategic touchpoints throughout the passenger journey.

Thanks to this immersive digital approach, Coca-Cola was able to captivate travellers from the moment they arrived and enhance the magical holiday experience at Paris Airport.