A new ESCP campus in Italy
A programmatic campaign targeting flights to Turin, Milan and Rome to reach a young, French and international target.
A targeted communication strategy for maximum impact
To mark the opening of its new campus in Turin, ESCP boosted its visibility among the right audience with an innovative digital campaign at Paris-Charles de Gaulle airport. From October 8, 2024, the business school relied on programmatic advertising at departures from terminal 2F, an agile and effective solution for reaching future students and professionals traveling to Italy.
Programmatic advertising: a flexible and relevant solution
In a dynamic environment such as an international airport, programmatic advertising enables optimised real-time broadcast, ensuring impactful and relevant messaging. Through this advanced technology, the campaign was able to specifically target flights to Milan, Rome, and Turin, adjusting the display of visuals based on air traffic.
Precise targeting for impactful communication
The use of programmatic advertising provided the brand with unparalleled flexibility, allowing it to adapt its advertising messages to travellers' itineraries in real time. This approach enhanced the impact of the communication, ensuring maximum visibility among passengers most likely to be interested in the new ESCP campus in Italy.
Abderrahim Fikri, Head of Web Projects at ESCP BS, stated: "I am convinced that this technological innovation marks a turning point in how we approach digital advertising. Programmatic advertising enables us to be more agile and better meet the needs of our audiences in an environment as dynamic as an international airport."
Other high-impact campaigns
Honor
Honor lights up Paris-CDG airport with an exceptional advertising campaign for the launch of its new smartphone.
Mastercard
For the Rugby World Cup France 2023, Mastercard provided an unforgettable welcome for international fans.
Diptyque
This pop-up store offers to travellers a sensory experience during the summer travel season.
Boost your communication with programmatic advertising
Do you want to maximise your visibility, optimise your campaign, and reach an ultra-targeted audience in real time?