Launch of Max streaming in France

Premium visibility at Paris Airport

To mark the arrival of Max in France, Warner Bros. Discovery invested in strategic advertising spaces within Parisian airports. The brand chose to showcase its message on two iconic displays of Terminal 2E at Paris-Charles de Gaulle :

- The Welcome Digital Curve, a spectacular curved screen of 76m², capturing the attention of over 12 million passengers at international arrivals.

This screen is accompanied by an adhesive guardrail to create area domination and 360° communication.

- The DOOH network Welcome Proxi, to cover the entire arrivals passenger journey, from landing to leaving the airport, in order to maximize their visibility.

A strategic presence among business travellers.

Warner Bros. Discovery also strengthened its communication at Le Bourget airport, Europe's leading business aviation hub, with the outdoor Premiere Pack.

By investing in this exclusive and luxury environment, the brand directly reached an influential and premium audience, consisting of decision-makers and international travellers with high purchasing power.

Max: a new standard for streaming in France

Launched in the United States in 2020, Max arrived in France on 11 June 2024, with a clear promise: to offer an immersive and intuitive streaming experience. With a rich catalogue combining iconic series, must-see movies, and original productions, the platform aims to become a key player in entertainment both in France and internationally.

An international rollout to boost Max's brand awareness

By securing strategic spaces at Paris Airport, Warner Bros. Discovery ensures optimal visibility among both French and international audiences. This initiative is part of a global strategy aimed at enhancing Max’s brand recognition on the world stage and attracting an ever-growing audience.