Porsche electrifies Paris Airport with the 100% electric Macan

Combining advanced technology and customisable design, the 100% electric Macan perfectly embodies the modern, urban and innovative spirit of Porsche, while offering a fluid and intuitive driving experience.

In collaboration with the Extime JCDecaux Airport teams, Porsche France opted for a 100% digital campaign at Paris-Charles de Gaulle (CDG) airport to reinforce its image of modernity and technological innovation to a premium audience.

An XXL digital campaign

From 20 to 31 December 2024, Porsche pre-empted several high-impact digital displays:

• The Digital Pillars, two giant 27m² screens reaching passengers at both departures and arrivals in terminal 2F.
• The Luggage Digital Towers, four 15m² screens providing one of the first points of contact for passengers arriving at terminal 2E, reinforcing the branding and awareness of Porsche.

Optimum coverage at strategic points of contact

At the same time, to ensure a continuous presence throughout the passenger journey, Porsche also communicated on the DOOH Full Impact network, with unrivalled coverage in terminals 1, 2E and 2F at Paris-CDG.

Thanks to its immersive digital approach, Porsche was able to capture the attention of French and international travellers and assert its positioning in terms of top-of-the-range electric mobility, thus confirming the brand's identity as a key reference in automotive innovation.