The new Range Rover Sport at Paris-Charles de Gaulle Airport

An exceptional launch in a premium setting.

The Range Rover Group communicated at Paris-Charles de Gaulle airport for the launch of the new Range Rover Sport Velocity Blue, a model combining power, elegance, and dynamism. By choosing this exclusive environment, the brand was targeting a high-end French and international audience, perfectly aligned with Range Rover's DNA.

An immersive presence with impactful displays

In collaboration with Extime JCDecaux Airport, Range Rover deployed a spectacular campaign at Paris-Charles de Gaulle airport, combining OOH for branding and Digital Out-Of-Home (DOOH) for optimal visibility:

• The Shopping Digital Arch: a 52m² digitalised arch located in the heart of the shopping area at Terminal 2E Gate K, providing a unique visual immersion.

• The Boarding Duo Emergence: two 55m² lightboxes located in the boarding lounges, ensuring a strong presence before passengers take off from Terminal 2E Gate K.

• A tailor-made DOOH network, designed for ultra-targeted communication in terminals 2E and 2F
  

Thanks to these XXL displays, Range Rover maximised its impact on a premium audience consisting of French and international upper-class travellers.