L'Occitane lights up Paris Airport with a colourful campaign

Iconic digital displays for a unique experience

From 1 April to 30 June, L'Occitane deployed a colourful campaign on various iconic digital displays at Paris Airport, reaching out to a French and international audience.

The campaign leveraged complementary media solutions to boost brand awareness and conversions in Duty-Free shops.

In particular, the brand communicated on the Shopping Vertical Screen in terminal 2BD at Paris-CDG airport, a 15.2 m² screen suspended 3 metres above the ground, positioned upstream of the Extime Duty Free Paris shops to capture passengers' attention right from the start of their journey through the shopping area. L'Occitane also used the DOOH Duty Free Proxi network – 31 screens located directly in Duty Free shops in various terminals at Paris-CDG and Paris-Orly – to maximise reach.

The brand also displayed the Bon Voyage Digital Gate at Paris-Orly, a giant 17m² screen reaching all passengers departing from terminal 1B.

A resounding success at Paris Airport

The Sol de Janeiro campaign adopted a warm and evocative summer tone, inviting passengers to discover the brand's essentials.

With this campaign, L'Occitane celebrated the arrival of summer while fitting perfectly into the premium environment of Paris airports. Thanks to its well thought-out digital strategy, the brand succeeded in combining awareness and conversion to offer passengers a memorable experience, while strengthening its presence in Duty Free shops.