In 2024, Extime JCDecaux Airport designed and installed seven new XXL digital displays in just nine months at Paris-Charles de Gaulle Airport. This industrial and human achievement was made possible thanks to the exceptional commitment of its teams.

Innovation at the Heart of Extime JCDecaux Airport’s Strategy

Innovation has always been central to Extime JCDecaux Airport’s strategy, aiming to transform the visual experience in airports into a captivating and interactive journey for over 100 million passengers at Paris-Charles de Gaulle, Orly, and Le Bourget airports.

Seven Flagships Launched in 2024

In 2024, Extime JCDecaux Airport teams worked tirelessly to deliver even more innovative media solutions for brands and more memorable experiences for Paris Airport passengers. From March to December, seven new flagships were inaugurated to elevate brand communications at Paris-Charles de Gaulle Airport.

First of all, the Welcome Digital Premium, a 15-metre-long screen, was inaugurated on 29 March with a Hublot campaign. Reaching all international flight traffic arriving at Terminal 2E, this platform offers brands a golden opportunity to enhance their image and increase awareness.

On 7 May, the Shopping Vertical Screen was unveiled with a L’Occitane campaign. This 15-square-metre screen, suspended 3 metres above the ground and strategically located before the Duty-Free area in Terminal 2BD, offers unparalleled visibility to passengers across two levels.

On 17 June, the Shopping Digital Arch, a 52-square-metre digitalised triumphal arch offering total immersion, was inaugurated in the heart of the shopping area at Terminal 2E Gate K with an Omega campaign. This iconic display, a nod to the famous Parisian monument, is an ideal media solution for brands looking to both enhance their authority and encourage passengers to make purchases within the shopping area.

On 2 July, the Welcome Digital Curve, a 76-square-metre curved screen providing exceptional visibility at the arrivals area of Terminal 2E, was inaugurated with a Jaguar Land Rover campaign. This impressive installation is designed to capture the attention of the approximately 11.4 million passengers expected at the terminal in 2025.

On 16 July, the Digital Pillars were inaugurated with an Alibaba campaign. These pillars, comprising two 27-square-metre screens, provide dual visibility at both the departures and arrivals areas of Terminal 2F, doubling the impact.

On 2 December, the Station Digital Pillars were inaugurated at the TGV/RER/airport interconnection hub with an American Express campaign promoting the AIR FRANCE KLM – AMERICAN EXPRESS Card. Located at the heart of a strategic hub that positions the airport as an extension of the city, this iconic display, consisting of four L-shaped 20-square-metre screens, enhances brand content and reaches over 20 million passengers annually.

Finally, on 20 December, Extime JCDecaux Airport inaugurated its last flagship for 2024, the Shopping Digital Triptych. Featuring a giant 45-square-metre screen suspended at the centre of the main square in Terminal 2E Gate K, complemented by two 25-square-metre Digital Agoras, this refined and airy triptych allows brands to stand out among the 4.6 million passengers expected at 2EK departures in 2025. From December 2024 to February 2025, the iconic fragrances Black Opium (Yves Saint Laurent) and La Vie est Belle (Lancôme) were showcased.

Combining Digital Flexibility with Large-Format Impact

These seven new flagships enhance Extime JCDecaux Airport's XXL digital portfolio, allowing brands to combine digital flexibility with large-format prominence. Perfectly integrated into the airport environment, they enable creative brand storytelling at Paris Airport.