JCDecaux and Chargeurs launch "Pearlflex", a new PVC-free advertising canvas
JCDecaux SE (Euronext Paris: DEC), the number one outdooradvertising company worldwide, announces that it has teamed up with Senfa, a subsidiary of the Chargeurs group, to develop a PVC-free advertising fabric. Dubbed "Pearlflex", this new product will be available from September 2023, notably for the Extime JCDecaux Airport advertising sites at the Paris-Charles de Gaulle and Paris-Orly airports, as well as other French airports. This solution offers a number of advantages over current practices, including a reduced carbon footprint and optimised end-of-life treatment. This hightech product also guarantees excellent image quality.
This new fabric is the result of co-development between two experts in their sector: JCDecaux is present in 153 airports worldwide and offers a complete and innovative range of media solutions for brands, combining bespoke formats, digital screens and event solutions. Senfa, asubsidiary of Chargeurs PCC Fashion technologies (Chargeurs group), is a recognised French manufacturer based in Sélestat, Alsace, and a leading expert in technical textiles for the visual communication, interior architecture and custom textile development markets.
The new fabric is made in France via 100% European sourcing. The weave is made from recycled PET yarns. The solvents used for PVC are replaced by aqueous coating of the fabric, carried out in Sélestat. Finally, the fabric offers an improved end-of-life treatment, with energy recovery in the form of solid recovered fuel. Thanks to this new material and manufacturing process, the carbon footprint of Pearlflex fabric is more than halved compared with current fabrics, there by contributing to the 2050 Net Zero Carbon objective, announced last June by JCDecaux.
Available from 1 September 2023, these canvases will be gradually deployed across the majority of Extime JCDecaux Airport advertising sites.
Michaël Fribourg
Chairman and CEO of Chargeurs group
“The launch of Pearlflex, which responds to a global demand in the visual communications market, reflects the shared vision of the Chargeurs and JCDecaux groups for sustainable innovation. Pearlflex offers ourtwo groups additional commercial opportunities to serve brands by combining visual and environmental excellence. By placing its trust in Chargeurs and its Senfa subsidiary, JCDecaux has chosen a partner with an international outreach, and a world leader in high-end print media with a long-term commitment to France and Europe."
Jean-Charles Decaux
Co-CEO of JCDecaux
"We are delighted to have co-developed this new canvas with the Chargeurs group, whose expertise in high-tech print materials is second to none. As part of our company's commitment to an ambitious Climate Plan, we are deploying new solutions that combine quality and sustainability throughout our value chain. Pearlflex is a perfect example of this, and we look forward to bringing it to our airport advertising customers from September, helping them deploy impactful and responsible communications. This new product clearly demonstrates that collaborative innovation is essential in order to accelerate the ecological transition."
Your sustainable advertising
Make your campaign part of a sustainable approach: Extime JCDecaux Airport is committed to energy transition and sobriety through its charter of commitment and its action levers between now and 2030.