The Italian Tourist Office chooses Paris Airport for its winter campaign
To promote Italian ski stations to a French and international audience, the Italian Tourist Office chose Paris Airport, a strategic location for global tourism.
The campaign ran from 1 to 31 December 2024 at Paris-Charles-de-Gaulle (CDG) and Paris-Orly airports, and was a great showcase for Italy. It featured Botticelli's famous Venus, an emblem of Italian art and elegance.
For this campaign, Extime JCDecaux Airport implemented a tailor-made activation combining visual impact with XXL digital formats and maximum coverage with DOOH networks present throughout the traveller's journey.
In particular, the Italian Tourist Office spoke at Paris-CDG on the Digital Pillars in terminal 2F, two 27m² screens with double visibility, at departures and arrivals. Around 16 million passengers are expected to use this terminal by 2025. The Tourist Office also provided spectacular digital advertising at Orly 1 Gate B, with the Bon Voyage Digital Gate, a giant 17m² screen.
Travellers from all over the world were able to admire and dream about Italy thanks to this campaign throughout December.
Other high-impact campaigns
MAX
Warner Bros Discovery is advertising at Paris-Charles de Gaulle airport to promote the launch of its new streaming platform, "Max"
ESCP
A programmatic campaign targeting flights to Italy in order to reach a young, French, and international audience
Mastercard
For the Rugby World Cup France 2023, Mastercard provided an unforgettable welcome for international fans
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