Cryptocurrency invites itself to Paris Airport with Bitpanda

In January and February 2025, Bitpanda communicated at Paris Airport with the aim of strengthening its position as Europe's leading cryptocurrency broker to a premium audience that is very present at airports. In particular, the brand was able to capitalise on the fame of its French Ambassador, the world-famous rugby player Antoine Dupont.

Bitpanda is one of Europe's fastest-growing start-ups. Founded in 2014 in Vienna, it aims to redefine investment, offering a trading platform that enables trading in cryptocurrencies, commodities, securities and exchange-traded funds (ETFs).

A strategic digital campaign

The ‘For crypto, it's Bitpanda’ campaign was deployed on the Shopping Digital Domination, an immersive digital display located at the entrance to the shopping area of terminal 2E gate L, where no fewer than 5 million passengers are expected in 2025. This system enabled Bitpanda to work on its branding and increase awareness among an audience made up of 39% AB+.

The brand has also developed a tailor-made DOOH network, in collaboration with the Extime JCDecaux Airport teams, which have selected strategic locations in the departure, baggage claim and shopping areas, to capture the attention of travellers throughout their journey through the airport, for maximum impact.