Diptyque flies to Paris-Charles de Gaulle for the summer
The pop-up celebrates the spirit of Paris and offers a discovery of elegant fragrances to travelers passing through the airport.
French luxury perfume house Diptyque has launched an exclusive pop-up store in terminal 2F of Paris-Charles de Gaulle airport. It opened its doors on July 18 to welcome French and international travelers heading for mainly European destinations.
This pop-up store offered travelers a sensory experience that captured the essence of Diptyque during the peak of summer travel. It highlighted Diptyque's artistic identity: the boutique's design echoed the oval shapes and green hues characteristic of the Maison.
Le pop-up store était composé de deux comptoirs vibrants présentant les collections de bougies et de parfums Diptyque, dont la gamme de senteurs orientales. Diptyque's limited edition summer collection, designed by French artist Alexandre Benjamin Navet, took center stage.
Diptyque took passengers on a pre-flight journey through its series of candles capturing the essence of 11 cities around the world: Berlin, Beverly Hills, Hong Kong, London, Miami, New York, Beijing, Seoul, Shanghai, Tokyo and Paris.
The pop-up also invited passengers to take a photo via a photobooth and take home a piece of the Diptyque experience.
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