A major campaign at Paris-Charles de Gaulle

From July 16 to September 9, 2024, Honor, the world-renowned smartphone brand, made its mark with an impactful advertising campaign at Paris-Charles de Gaulle (CDG) airport. The brand pre-empted strategic locations to capture the attention of the millions of travelers passing through one of Europe's busiest air hubs.

A strategic presence to maximise impact

Honor deployed its communication on two premium displays:

• Shopping Duo Emergence at terminal 2E gate L, targeting passengers in the heart of the shopping area.
• Welcome Corridor at terminal 2E, Gate K, positioned for the arrival of international passengers.

Thanks to these high-visibility media solutions, the brand was able to address the 9.5 million passengers expected at terminal 2E in 2024, ensuring optimal exposure to an international audience with high purchasing power.

An international strategy to reach a premium audience

By choosing the airport as a communication lever, Honor asserted its intention to strengthen its brand image on the international market, particularly among Chinese and upper-class passengers. This strategic communication initiative is part of a broader dynamic aimed at increasing the brand’s global awareness and consolidating its positioning with an influential audience.